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The first instinct when something pops into the minds of modern-day people is typing those into their trusted search engine—whether it’s the best project management software or simply the best coffee shop in Pittsburgh—making marketing and SEO inseparable. In order to be visible in a very crowded digital landscape these days, your business should be right where the audience is searching, and that’s where SEO comes in. However, beyond getting to the top of the lists of every search engine, SEO is about building trust and credibility among modern-day customers.
But how do marketing and SEO fit in practice? Here, we’ll have it broken down for you.
Before diving into how marketing and SEO fit together, let’s address what it is. It stands for Search Engine Optimization, a process to increase the visibility of your website on search engines by optimizing the performance, content, and keywords. In fact, this article itself is the perfect example of an SEO in action. Structuring our content with clear headings and naturally relevant keywords, all while providing valuable information for you.
When people are looking for insights on marketing and SEO, our page will be easily found online as it has been ”optimized” through those processes we discussed earlier. But why is it important? A higher ranking on search engines obviously means more visibility, which is highly beneficial for your business since most people rarely go past the first page of results. If your business isn’t showing up on top, you could really miss out on valuable opportunities.
We can’t separate marketing and SEO simply because visibility is everything. Unlike paid ads, which stop driving traffic the moment you turn them off, SEO provides consistent, long-term results. A ‘well-optimized’ website will naturally attract organic visitors to your website for months to even years, making it a cost-effective marketing strategy for your business.
When your business ranks at the top of search results, especially without the ‘sponsored’ word above it, users will most likely think of it as being credible and trusted. People will believe that an organically high-ranked business has earned its place through quality and relevance, unlike paid ads, which automatically put the business on the top of the list without anything backing it up whatsoever.
Even though SEO and paid-per-click (PPC) advertising seem like the opposite strategy, they actually work best when combined. These two rely on keyword targeting; hence, your business can use PPC data to refine its SEO strategy. For instance, testing for different ad copies in the PPC strategy can give you better information on which keywords and headlines attract the most clicks that you can use in optimizing your organic content.
Unfortunately, while delivering instant results, PPC can be costly, and its results (being at the top of search results) are heavily dependent on your ability to pay. On the other hand, SEO will build you long-term visibility without the ongoing ad spend. To make the best of both, however, you can cover your short-term goals with PPC and invest in sustainable growth through SEO, which will benefit your business in the long run.
While social media doesn’t directly influence search rankings, it provides indirect benefits by increasing reach, engagement, reach, and backlinks. For example, when a website or blog post is shared on platforms like Twitter, LinkedIn, or Facebook, it will drive more visitors to the website. More visitors equals more traffic and engagement, signaling that your content is valuable to the search engines.
Social media also significantly leads to more backlinks. For example, in a caption, a marketing agency shares a LinkedIn post like “Want to improve your marketing and SEO? Check out our latest guide on this link!”. As this kind of post gains traction, industry experts who find it valuable will link it to their content, boosting SEO rankings.
Without high-quality, optimized content, SEO simply wouldn’t work. However long or many keywords you use in your content, it won’t reach the top of the search unless you have relevant, well-structured, and, more importantly, valuable content, as every search engine prioritizes these things. Hence, these three have become the core foundation of any successful marketing and SEO strategy.
Several different kinds of content, like videos, infographics, and blogs, can help optimize your website. An engaging video can dwell time, making people spend longer time on your website and signal to the search engine that your website is valuable, whereas a well-written blog can be a medium where you insert keywords that’ll increase your visibility. A little different from the rest, infographics can increase the chance of a higher rank by generating backlinks.
Since the first two letters are ‘Search Engine,’ most people think SEO is limited to digital strategies only. But that can’t be further from the truth. Traditional advertising like TV, radio, and print ads can significantly affect the search demand. As we said earlier, the first instinct when your brand’s name pops into the minds of modern people because they heard or see it from traditional ads is to search for it online and look at your website.
The benefit also goes the other way around, which is why it’s good to have a mix of both. With SEO, you can measure your impact on offline marketing through search trends, direct traffic, and brand key performance. If there’s a significant increase in brand-related searches after the launch of a traditional ad campaign, that means you have successful traditional ads.
Integrating marketing and SEO together requires a strategic approach. Here’s how to make SEO a seamless part of your marketing strategy:
SEO is your go-to strategy for sustainable growth. Unlike paid ads that stop generating traffic once the budget runs out, SEO will continuously attract organic visitors in the long run. Also, no effort will go to waste as every effort you put into optimizing your website through valuable content like blog posts, engaging videos, or infographics has a compounding effect, gradually increasing your website’s authority and search ranking.
That’s why your business should see SEO as an ongoing investment rather than a one-time fix. By committing to mixing other marketing and SEO, you can ensure steady improvement of visibility, credibility, and growth in this modern digital landscape. However, remember that search algorithms evolve, customer behavior changes, and competition shifts. Hence, you need to refine and update your strategy continuously, too.
Successfully integrating marketing and SEO requires expertise, strategy, and ongoing effort. From keyword research to content creation and website optimization, every step plays a crucial role in improving your brand’s visibility and long-term success. If you’re ready to take your business to the next level with a results-driven SEO strategy, Nartak Media Group is here to help. Contact us today, and let’s build a powerful online presence together!
